eCommerce is one of the quickest-growing businesses and is frequently regarded to be controlled by the likes of Walmart and Amazon. Moreover, with proper marketing tactics, small online businesses can also have their just share of consumers. Here is where technical SEO approaches. Technical SEO introduces to the side of SEO that is straight associated with a site’s design and construction. It plays a key role in optimizing an online shop’s searchability. In this article, one will get to know the various technical SEO strategies to generate more web traffic and sales for eCommerce sites.
Sitemap Structure
XML and HTML are two categories of sitemaps. HTML sitemaps are overall made to assist shoppers in navigating the platform. On the other hand, XML sitemaps are straightforward and made to ensure that the search engine bots can provide the proper recommendation of the pages. HTML maps, on the contrary, are much simpler to understand at first glimpse. These are meant to permit more possibilities for visitors to dive deeper into the website. The pages are placed in a better position to seek SEO benefits. You can avail of the best eCommerce SEO services for better guidance on this matter.
Duplicate Content Issues
Duplicate or thin content problems can cause serious disruption to the SEO of eCommerce sites. A customary fact is that the search engines are frequently filtering themselves to reward sites that provide distinct content of the loftiest quality. It is remarkably easy to sustain duplicate content on eCommerce websites. These problems are caused by systematic issues with the CMS and include pages associated with internal search results, shopping cart pages, session IDs, and product review pages. On the contrary, thin content refers to pages with little or no content at all. These involve thin category pages, orphaned pages, and empty product descriptions.
Page Load Time
Page load time is one of the fastest-growing ranking signals. It refers to the time it requires to showcase the content on the search engine from the time the server retrieves the foremost request. If a page of a website takes more than a few seconds to load, the user is more likely to abandon it and look out for other websites displayed in the search results for the same products or services. The faster the page loads, the better it will preferably rank on search results. Using Google’s PageSpeedInsights tool, one can routinely test the pages of an eCommerce website.
Occurrence of Rendering
Rendering of a website occurs when the link is crawled and includes URLs being refined for JavaScript. Client-Side rendering (CSR) and Server-Side Rendering (SSR) are initially two kinds of rendering that takes place on a website’s CSR depending on JavaScript executed by the search engine through the JS framework. On the other hand, in SSR, a page’s resources that are accommodated on the server are processed all at once. If pages are not rendered properly, this suggests that they will not be indexed sufficiently. In turn, they will not be ranked relevantly on the browser results.
Mobile Accessibility
Most of today’s users use the mobile version of an eCommerce website as it is easy-to-access and saves time. Accessibility of an online shop through smartphones has become the baseline for indexing and determining rankings. The mobile has increased exponentially over the years, and there are no longer any excuses to exist for eCommerce websites to refuse mobile accessibility. The use of a responsive web-design, canonical tags, and dynamic serving is the crucial configuration factor for implementing the eCommerce SEO tactic and mobile-first index.
Conclusion
These are the best practices of Technical SEO for eCommerce sites. The key is to recognize and solve the relatable issues and to forestall disruptive consequences in the long run. These aspects will help a website to drive more traffic, leads, and conversions.
