Hallmark.Com Traffic Analytics & Market Share

The website hallmark.com is a popular destination for holiday shoppers and card senders alike. But how does it compare to other sites in terms of traffic and market share? In this blog post, we’ll take a look at the latest data on hallmark.com’s traffic and market share, as well as some insights into what might be driving the site’s success.

Traffic Overview

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As of December 2019, the traffic to hallmark.com was estimated to be about 3.17 million visits per month. This is a decrease of about 15% from the previous year. The vast majority of this traffic is from the United States (about 85%), with Canada, the United Kingdom, and Australia making up the next largest sources of traffic (each representing less than 5% of the total).

The decrease in traffic is likely due to a number of factors, including increased competition from other holiday-themed websites and a general decline in interest in Hallmark’s products and services. However, it’s worth noting that despite the overall decline, traffic to hallmark.com did increase during the key holiday shopping periods of November and December, indicating that there is still significant interest in what Hallmark has to offer.

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Top Keywords

The top keywords that bring traffic to hallmark.com are “hallmark cards,” “hallmark store,” “hallmark flowers,” and “hallmark gifts.” According to Alexa.com, these are the top four search terms that have driven traffic to the site in the past month.

Competitor Analysis

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In order to better understand how traffic to hallmark.com is generated, a competitor analysis was conducted. The results of this analysis showed that most of the traffic is organic search traffic, with a small amount coming from direct traffic and referrals.

The majority of the organic search traffic comes from Google, with a small amount coming from Yahoo and Bing. The top three keywords that generate traffic to the site are “hallmark cards,” “hallmark store,” and “hallmark ecard.”

In terms of market share, hallmark.com holds a relatively small share of the online greeting card market, but it is the clear leader in terms of traffic generated. This indicates that while there are other sites that may have more offers or better prices, consumers still turn to hallmark.com first when looking for greeting cards online.

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Market Share

As of May 2020, StatCounter reports that Hallmark.com is the leading online greetings card website in the United States with a market share of 33.8%. This is followed by AmericanGreetings.com with a market share of 22.6% and then BlueMountain.com with a market share of 5.5%.


Looking at the data, it’s clear that hallmark.com is a popular site with a lot of traffic. However, it’s also worth noting that the site has a lower market share than some of its competitors. This could be due to a number of factors, including the fact that Hallmark offers products and services that aren’t available on other sites. Regardless of the reason, it’s clear that Hallmark is still a major player in the online space and is likely to continue to be for years to come.

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