The popularity of video content isn’t slowing down any time soon. This is because most users prefer watching videos as opposed to reading articles. However, it’s important to create professional videos that add value to your brand. The only way to achieve this is by using video editing software.

It should be noted that not all video editing programs are the same. That’s why we’ve reviewed the best video editing software on the market, so you can choose one specific to your requirements. Keep reading to find out more!

Importance of Video Content

Studies show that 94% of marketers agree that video content helps viewers understand products and services better. Additionally, videos have a positive impact on sales. Video content communicates a story and answers any questions about your organization.

Using video to promote your company or products is an effective way to generate leads. What’s more, including a video on your landing page can increase your conversion rates by 80%. A movie trailer is a perfect example of how the film industry promotes a movie to get people to watch a film. If the trailer is of excellent quality with high visual effects, people will want to watch the movie.

Without video content, your marketing efforts won’t be as effective because you’re not keeping up with the trends. You’ll lose opportunities to attract more leads and grow your company.

Top Tools for Creating Videos

Now that you know the importance of video content, you can choose from the following list of software to help with the editing process. Here you’ll find free video editing software as well as programs you can use on your smartphone or tablet.

1. Movavi Video Editor

Movavi is an all-in-one video maker that allows you to create professional videos for YouTube or Instagram Stories. With this video editing program, you can create video tutorials and save the results in any format. The video editor has high-grade titles and fades and quality effects. And, it’s easy to use thanks to the drag and drop functions.

Pricing:

Free trial for 7 days

$54.95 for a 1-year license

$74.95 for a lifetime license

Best For

Students, remote workers, content creators and influencers

Features

  • Conversion software
  • Chroma key function
  • Drag and drop functions
  • Audio editors
  • Built-in sound effects

Pros

  • User-friendly
  • Has transitions with sound
  • Quick-movie creation tool
  • The user interface is easy to understand

Cons

  • Not compatible with Apple Silicon M1
  • Can be slow at times

2. Open Shot

Open Shot is an award-winning open-source video editing software that works on any operating system such as Windows or Mac. With this video editing program, you can create animations or remove the background from your film. You can also add slow motion and time effects to create interesting visuals. It’s easy to use and doesn’t affect the quality of your film.

Pricing

Free

Best For

Video creators on a budget, freelance editors, Influencers

Features

  • 70+ languages
  • Access to unlimited tracks
  • Trim and Slice tool
  • Invert colors or adjust brightness
  • Title editor

Pros

  • Easy to use
  • It’s a cross-platform program
  • Excellent support
  • Updates are released regularly

Cons

  • The interface could be better
  • Limited editing features

3. Shotcut

Shotcut is another free open-source video editor with high-quality creative tools. You can use this program to make tutorials, movies, or even edit your podcasts. It supports a wide range of video formats and network stream playbacks such as RTMP, RTSP, UDP and HTTP. It also has support for 4K resolution.

Pricing

Free

Best For

Freelance video editors, film creators, video school projects

Features

  • Webcam capture
  • Audio capture
  • Tone mapping HDR to SDR
  • Color, text, noise, and counter generators
  • Audio scopes: loudness, peak meter, waveform, spectrum analyzer

Pros

  • Drag and drop tools
  • Feature-rich video effects
  • Insert and reorder tracks
  • Cross-Platform & Codec Independent

Cons

  • Interface is outdated
  • Limited scene transitions

4.     NCH Software

NCH Software is free to use video editor for Windows. It includes over 50 effects and transitions, as well as over 60 supported video formats. The platform has pure digital audio tools and 3D and video editing functions. This software is easy to use thanks to its drag and drop functions.

Pricing

Free trial

$99 for a Master’s Edition

$60 for Home Edition

Best For

Video content creators, film students, Influencers

Features

  • Export to file or disc
  • Supports popular video formats including AVI and MP4
  • Chroma key green screen video production
  • Add custom logos and watermarks to your videos

Pros

  • Intuitive interface
  • Fast processing
  • Easy to apply effects
  • Fine-tune color and other visual effects

Cons

  • Doesn’t support Apple users
  • Poor customer service

5. AVS 4 You

AVS Video Editor is another powerful software specifically for Windows operating systems. With this platform, you can edit and save your video in any format including AVI, DVD and M4V. Additionally, you can change and save your videos using codecs such as MPEG-4 or H.263. It also has easy to use tools, perfect for those who aren’t tech-savvy.

Pricing

Free trial

$69 for 1-year subscription

$199 unlimited subscription

Best For

TikTok, YouTubers, amateur film students

Features

  • Video clip joining
  • Video stabilizer
  • Chroma key feature
  • Automatic pre-sets for PC users

Pros

  • User-friendly Interface
  • High-quality audio editing
  • Robust library video tutorials
  • Impressive range of video formats

Cons

  • Can be slow at times
  • Color correction is basic

6. iMovie

iMovie is one of the best video editing apps for Mac users. You can create instant movies with subtitles, transitions, and effects. There are 20 different video styles or filters for you to choose from. With iMovie, you can also rearrange clips and cut scenes you don’t want.

You can change the details of your video using the trim or splitting tool. It’s an easy program to use with all the features you need to make a professional video.

Pricing

Free

Best For

Mac video editors, freelancers, Influencers, film creators

Features

  • split-screen effects
  • picture-in-picture effects
  • supports 4K video
  • 13 video filters

Pros

  • Intuitive interface
  • Easy to use tools
  • Ideal for beginners

Cons

  • Needs a high level of HDD space
  • Not easy importing MP4 files

Final Thoughts

If you’re a filmmaker, YouTuber or Instagram influencer, you’ll benefit from any of the video editing platforms mentioned above. Use this guide to pick the right software based on your needs. Most of these programs are free, so you can create professional videos without spending a cent!